Web Page Production
The first campaign is a white paper as ethical bribe to get opt-ins to my list.
I wrote the first version of the white paper in 3 days, then sent it off to be critiqued. After 2 weeks I got the comments and rewrote in another 3 days, so it took 3 weeks total.
Meantime I spent $150 on a squeeze page, download and thank you page (using tips from a marketing sherpa landing page report), with autoresponders from cdemails.com, which my sister operates. That experiment worked, but I wanted a nicer look and a shopping cart at the end of the autoresponder sequence.
I also wanted to leverage my time, so I decided I should leave html to the experts, as long as it was $35 an hour of less. I wrote all the copy for the new pages, uploaded the templates and images on my ftp server and bidded out the job.
I bidded it out to
- some guys from delhi via elance who did my mock-up $35/hour (bid was 175)
- a guy in pennsylvania who did the shopping cart for a friend of mine $35/hour (bid 160-180)
- a guy in toronto who sells a shopping cart system for $1500
I awarded to Pennsylvania because of the friend's recomendation and his experience with 1shoppingcart. My idea is to get it working quickly while I learn to leveerage OS commerce's shopping cart system, which is open source and doesnt charge me $40/month per site.
The site will be operating tomorrow evening, after which I will do my first test campaigns to drive people to the URL - 300 emails, and 100 postcards to my current lists (code F55F). After this I will do a going away gift to all KS alumni using the code "KSAA" and a free e-book.
After that, I will do
1 A white paper and a teleseminar peer month
2 Perry marshall publicity and other strategies prioritized til I have 30 lead gen plans running
3 build infinitebankers website up to gold members
4 Google adwords
5 build white paper campaign for companies with > 50k in leases
6 build white paper campaign for companies with > 50k in accounts receivable
