Web Page Production
The first campaign is a white paper as ethical bribe to get opt-ins to my list.
I wrote the first version of the white paper in 3 days, then sent it off to be critiqued. After 2 weeks I got the comments and rewrote in another 3 days, so it took 3 weeks total.
Meantime I spent $150 on a squeeze page, download and thank you page (using tips from a marketing sherpa landing page report), with autoresponders from cdemails.com, which my sister operates. That experiment worked, but I wanted a nicer look and a shopping cart at the end of the autoresponder sequence.
I also wanted to leverage my time, so I decided I should leave html to the experts, as long as it was $35 an hour of less. I wrote all the copy for the new pages, uploaded the templates and images on my ftp server and bidded out the job.
I bidded it out to
- some guys from delhi via elance who did my mock-up $35/hour (bid was 175)
- a guy in pennsylvania who did the shopping cart for a friend of mine $35/hour (bid 160-180)
- a guy in toronto who sells a shopping cart system for $1500
I awarded to Pennsylvania because of the friend's recomendation and his experience with 1shoppingcart. My idea is to get it working quickly while I learn to leveerage OS commerce's shopping cart system, which is open source and doesnt charge me $40/month per site.
The site will be operating tomorrow evening, after which I will do my first test campaigns to drive people to the URL - 300 emails, and 100 postcards to my current lists (code F55F). After this I will do a going away gift to all KS alumni using the code "KSAA" and a free e-book.
After that, I will do
1 A white paper and a teleseminar peer month
2 Perry marshall publicity and other strategies prioritized til I have 30 lead gen plans running
3 build infinitebankers website up to gold members
4 Google adwords
5 build white paper campaign for companies with > 50k in leases
6 build white paper campaign for companies with > 50k in accounts receivable
Sunday, November 04, 2007
internet lead generation #2
Content Generation for the website
To gather content I joined 2 US clubs on the same topic as www.infinitebankers.com. I bought all their materials, and attended and recorded all their meetings. I also did the due diligence for Canada, where I am launching the Canadian version (duh). This included legal, (checking up on the tax code, insurance act, and bank act, among others) and procedural (what is the corresponding Canadian version of each of the steps of the basic model?
Then i had to create content. I started by testing my sales presentation to several clients and friends. When i got a working model together I uploaded a series of videos to Youtube so I could see what leads it would generate without advertising (few obviously).
After the explain-o-bot (the videos) I wrote a white paper based on the rules in Perry Marshall's course. As a member of his renaissance club I was entitled to a critique, so I sent it in and Bryan Todd reviewed and comented within 2 weeks, despite being in China. Basically he told me to take out the jargon and specify what I offered in the 30 minute consultation.
I then got
-Mark Widawer's Landing Page Templates and wrote all the squeeze, thank you, and sales landing page copy.
-Yanik Silver's Autoresponder magic and wrote the first 8 autoresponder messages
- Alex Mandossian's Teleseminar Secrets and set the first 12 teleseminar topics according to his 18 types of teleseminars chart
Still pending-
Content for the public website infinitebankers (for now will just write the home page, but the final output will look like a combo of perry marshall's and page zero (Andrew Goodman)
1 white paper per month on infinitebanking next issue is due dec 1
testimonials for the landing page
Stupid dvds are not available because Nelson is changing dvd producers
To gather content I joined 2 US clubs on the same topic as www.infinitebankers.com. I bought all their materials, and attended and recorded all their meetings. I also did the due diligence for Canada, where I am launching the Canadian version (duh). This included legal, (checking up on the tax code, insurance act, and bank act, among others) and procedural (what is the corresponding Canadian version of each of the steps of the basic model?
Then i had to create content. I started by testing my sales presentation to several clients and friends. When i got a working model together I uploaded a series of videos to Youtube so I could see what leads it would generate without advertising (few obviously).
After the explain-o-bot (the videos) I wrote a white paper based on the rules in Perry Marshall's course. As a member of his renaissance club I was entitled to a critique, so I sent it in and Bryan Todd reviewed and comented within 2 weeks, despite being in China. Basically he told me to take out the jargon and specify what I offered in the 30 minute consultation.
I then got
-Mark Widawer's Landing Page Templates and wrote all the squeeze, thank you, and sales landing page copy.
-Yanik Silver's Autoresponder magic and wrote the first 8 autoresponder messages
- Alex Mandossian's Teleseminar Secrets and set the first 12 teleseminar topics according to his 18 types of teleseminars chart
Still pending-
Content for the public website infinitebankers (for now will just write the home page, but the final output will look like a combo of perry marshall's and page zero (Andrew Goodman)
1 white paper per month on infinitebanking next issue is due dec 1
testimonials for the landing page
Stupid dvds are not available because Nelson is changing dvd producers
internet lead generation #1
Internet Lead Generation #n is a series on the progress of my efforts on the internet
The subject of the lead generation activity is a website called www.infinitebankers.com. This is a website to attract subscribers (leads) in exchange for useful information on infinite banking first in Canada, then later worldwide.
I joined thevault.bz in December 2006. This is a group of people who team up to buy information products and then share them with each other via p2p torrents. This is the single most money-saving thing I have done this year.
I joined Perry Marshall's Renaissance Club in August 2006. This is a newsletter which attracts leads (like me) to upsell a coaching program on advertising via Google Adwords. In exchange it gives valuable information on marketing for High Tech and Corporate Types (like me). What attracts me is that I am almost exactly the type that Perry writes his newsletter for. I am 40, have a wife and a kid, come from a technical background (Finance). Other psychographic things about why I am like the person he is writing to, that I only came to know after reading a lot of his stuff is:
- Mass marketing copywriting (e.g. Dan Kennedy especially Bill Glazer, and in my industry Pamela Yellen) is too cheesy for people who are going to entrust you with their life savings (my market) or make a large industrial purchase (his market) - his "techie" copywriting style creates more credibility. I still have to test this but it is important to establish the control. Perry Marshall's stuff is my control - I follow it to the letter, then tweak and record results. On the topic of "a photo increases conversion". Perry says test it with and without the photo. But his landing pages always have his photo, so my control will be to have my phot on my pages, then to take them out and test the conversions.
- He volunteers for his local church. This increases his connection to me because I do the same.
- His story as someone who is angry at dumb repetitive face to face sales is the same as mine.
The subject of the lead generation activity is a website called www.infinitebankers.com. This is a website to attract subscribers (leads) in exchange for useful information on infinite banking first in Canada, then later worldwide.
I joined thevault.bz in December 2006. This is a group of people who team up to buy information products and then share them with each other via p2p torrents. This is the single most money-saving thing I have done this year.
I joined Perry Marshall's Renaissance Club in August 2006. This is a newsletter which attracts leads (like me) to upsell a coaching program on advertising via Google Adwords. In exchange it gives valuable information on marketing for High Tech and Corporate Types (like me). What attracts me is that I am almost exactly the type that Perry writes his newsletter for. I am 40, have a wife and a kid, come from a technical background (Finance). Other psychographic things about why I am like the person he is writing to, that I only came to know after reading a lot of his stuff is:
- Mass marketing copywriting (e.g. Dan Kennedy especially Bill Glazer, and in my industry Pamela Yellen) is too cheesy for people who are going to entrust you with their life savings (my market) or make a large industrial purchase (his market) - his "techie" copywriting style creates more credibility. I still have to test this but it is important to establish the control. Perry Marshall's stuff is my control - I follow it to the letter, then tweak and record results. On the topic of "a photo increases conversion". Perry says test it with and without the photo. But his landing pages always have his photo, so my control will be to have my phot on my pages, then to take them out and test the conversions.
- He volunteers for his local church. This increases his connection to me because I do the same.
- His story as someone who is angry at dumb repetitive face to face sales is the same as mine.
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