Internet Lead Generation #n is a series on the progress of my efforts on the internet
The subject of the lead generation activity is a website called www.infinitebankers.com. This is a website to attract subscribers (leads) in exchange for useful information on infinite banking first in Canada, then later worldwide.
I joined thevault.bz in December 2006. This is a group of people who team up to buy information products and then share them with each other via p2p torrents. This is the single most money-saving thing I have done this year.
I joined Perry Marshall's Renaissance Club in August 2006. This is a newsletter which attracts leads (like me) to upsell a coaching program on advertising via Google Adwords. In exchange it gives valuable information on marketing for High Tech and Corporate Types (like me). What attracts me is that I am almost exactly the type that Perry writes his newsletter for. I am 40, have a wife and a kid, come from a technical background (Finance). Other psychographic things about why I am like the person he is writing to, that I only came to know after reading a lot of his stuff is:
- Mass marketing copywriting (e.g. Dan Kennedy especially Bill Glazer, and in my industry Pamela Yellen) is too cheesy for people who are going to entrust you with their life savings (my market) or make a large industrial purchase (his market) - his "techie" copywriting style creates more credibility. I still have to test this but it is important to establish the control. Perry Marshall's stuff is my control - I follow it to the letter, then tweak and record results. On the topic of "a photo increases conversion". Perry says test it with and without the photo. But his landing pages always have his photo, so my control will be to have my phot on my pages, then to take them out and test the conversions.
- He volunteers for his local church. This increases his connection to me because I do the same.
- His story as someone who is angry at dumb repetitive face to face sales is the same as mine.
