Saturday, September 02, 2006

Marketing Technology

Today I have my Marketing Manager hat on. The tools available are incredible. I just tested a web based voice mail broadcast system yesterday.

I had sent 30 letters introducing the Infinite Banking concept to clients, and I wanted to send them a reminder to look out for the letter in the mail, and to read it when they got it.

So I got online looked up "voicemail broadcast" and got exactly what I was looking for. Setup took 20 minutes.

I called an 800 number, dictated my voicemail, reviewed and approved it.

Then on the site I ran a test, uploaded the list of telephone numbers, and scheduled the voicemail to be broadcast around the time I expect the mail to hit my customers' mailboxes.

Time taken : 40 minutes Cost $3.60 for 30 voicemails. Convenience: Priceless

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