New World Financial
MESSAGE: (Unique Selling Proposition): Turn your debt into savings
MARKET:
Psychographic Market:
People who want: more savings, guaranteed values for retirement, GICs, Bonds to maturity, creditor protection,
People who don't want: dependence on social security, bank debt, erosion of retirement funds, taxes, probate, to build equity in their houses,
Peole who fear: a housing crash, a stock market crash, the government changing social security and OHIP.
People who pay for information, who respond to direct mail,
People who read or are affiliates advertiser in : the richebacher report (Kurt Richebacher, the daily reckoning (Bonner,Wiggin), on the money trail (AB Jacobs), the Bank Note (Nelson Nash). (what are the Canadian equivalents?), Warren Buffet's shareholders reports, the millionnaire next door.
Demographic Market:
Depends on sub-agent running a NWF Franchise. For me: executive mba grads, filipinos retiring in the philippines. 45 year old male head of family, 2 kids, homeowner, pays credit card balances fully, alredy has a financial advisor.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment